Oct 06, 2020

Baby bottle that self-sterilises on the go

Baby bottle that self-sterilises on the go

Equity crowdfunding expression of interest is now open on Birchal for Form-i-Baby’s world-first self-sterilising baby bottle. Pronto Bottle will make bottle feeding safer for babies, save precious time for parents and keep millions of bottles out of landfill every year.

The durable bottle uses the latest ultraviolet light wave technology to self-sterilise at home and on the go, freeing up around an hour every day on bottle preparation and reducing the bottles a family needs down to just one.

Pronto Bottle is incredibly easy to use. All it takes is rinsing and filling with water, then pressing a button and the bottle and water is sterilised all at once – ready to add formula, or empty and add breastmilk, to feed the baby.

Form-i-Baby was founded by Melbourne-based entrepreneur Shannon Gilleland who realised there was a real need for a better alternative through her own experience as a parent and through follow-on market research.

“I was sitting in the back of my car trying to prepare a bottle for my daughter, juggling a thermos of hot water to heat it, and the formula containers to fill it,” recalls Shannon.

“It occurred to me that it was ridiculous that the process hasn’t changed in 20 years.”

Shannon realised that while we have more technology to help us with some processes at home, nothing has actually reduced the number of tasks.

“Plus, as I became more eco-conscious, finding a way to reduce the influx of plastic into my life that came with having a baby, and especially as a bottle feeding parent, became a higher priority,” says Shannon.

With her initial idea in mind, Shannon interviewed and surveyed over 100 parents to find out how they travelled with their baby. She discovered that their biggest pain points were around the amount of time parents spent washing, sterilising, and preparing bottles.

Shannon went about developing a product that solved this problem to save parents time while at home and travelling.

“At the same time I was able to develop a product that provided a safer bottle feeding solution for babies. Pronto Bottle is sterilised directly before a baby feeds from it, rather than leaving a pre-sterilised bottle sitting around on a benchtop or in a nappy bag for up to 24-hours risking bacterial and viral exposure to the baby when they finally do feed from it.”

Shannon joined the MedTech Actuator in 2019 to gain personal mentoring and technical knowledge on the MedTech industry in areas including manufacturing, marketing, strategy, IP, commercialisation, as well as support on fundraising and investor relationships.

The 15-month, industry-led, venture-backed program aggressively funds and accelerates medical, health and biological technology startups, working alongside venture partner Artesian to support startups on their journey.

Since joining the program, Shannon has patented Pronto Bottle, raised funds, sourced board members, solidified commercialisation and business strategies, and developed her business network.

Shannon says that the bespoke industry masterclasses, and personal mentorship throughout and after the program have supported her startup journey.

“The intense masterclasses from professionals who have worked in MedTech, BioTech and HealthTech industries, and this unique skill set, would be very difficult to source elsewhere,” says Shannon.

“The close mentorship provides honest feedback on your direction, skills, progress, expertise and weaknesses, ensuring you never get to walk around with your ‘startup blinkers’ on.”

“The immense network of industry contacts that you can tap into is something you wouldn’t be able to access unless you were in the industry yourself for 20+ years, and even then, it wouldn’t be as diverse.”

Shannon says that depending what stage startups are at, the MedTech Actuator’s fundraising opportunities can provide the initial funds required to get through some of the riskiest first phases of product and company development.

Find out more about Form-i-Baby’s Birchal equity crowdfunding campaign at www.birchal.com/company/prontobottle.

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